Thx! The Human Face of
WHAT WE DO
We partner with growers/brand owners that pay fair wages but want to go beyond that by recognizing farmworkers for their dedication. Together, we help these farmworkers achieve their individual dreams. When shoppers buy Thx! co-branded products, they are helping a worker from the farm that the fruit is coming from achieve a dream. They see the name and the face of that farmworker right on the label. By clicking on the QR code, they also learn firsthand the dream their are helping achieve.
HOW IT WORKS
We help select farmworkers, from our co-branding partner grower/brand owners, and they share their dreams with us
The Thx! co-branding labels feature, individually, the photo and the name these farmworkers and a QR code that links to a video of each farmworker explaining where they work, a little about their family and explain the dream they have.
As sales begin, we set aside a portion of our co-branding fees to make these dreams come true and to promote on social media the growers/brand owner that partcipates in the program.
When your company incorporates the Thx! co-branding into your product label, you help connect your consumers with your farmworkers and they get to be part of helping that farmworker get closer to achieving a dream. You become a key contributor to fulfilling their dream! Consumers love to be part of this virtuous cycle!
We are the human face of sustainability! Your brand too can be part of the Thx! co-branding social impact program!
Thx! co-branded products are the link between farmworkers and consumers. Nowadays, shoppers read labels and understand the multiplier effect of a small act as simple as buying one brand that transparently promotes social causes. They reward it with their loyalty and they share with their friends.